MARC JACOBS X CF SOCIAL MEDIA HOLIDAY CAMPAIGN
Photo Content Creation
Marc Jacobs sent me two gift boxes full of goodies to shoot and "gift it forward" for their holiday campaign. The main goal of this project was to shoot the sunglasses from the Resort 2018 collection in a more day-to-day style for the "girl on the go." Working a remote full-time job I took this opportunity to create what my "on the go" look would be which is something comfy, doing work from my local coffee shop, and running some errands on my lunch break.
For this campaign I was given guidelines on what Marc Jacobs was looking for visually which was clean, bright photos. After that I was given 100% creative freedom. I took the "girl on the go" concept personally and showcased what my "on the go" look is like. I wanted to keep the look minimal yet something the everyday girl would wear. I kept the makeup simple as Marc Jacobs Runway models wear very little makeup.